Meet Amy Brann

What if unlocking higher performance, deeper engagement, and stronger leadership wasn’t guesswork – but science?

Amy Brann is a leading authority on applying neuroscience to business performance, helping organisations move beyond theory to measurable impact.

As a trusted advisor to global brands including EY, Twinings, Haleon, and to government agencies, Amy translates cutting-edge brain science into practical strategies that transform the way people think, lead, and collaborate. Unlike many speakers who simply share research, Amy works on the frontline of behaviour change – embedding sustainable shifts in mindset and performance.

She is the author of three acclaimed books – Make Your Brain Work, Neuroscience for Coaches, and Engaged – each offering science-backed approaches to people development. Through Synaptic Potential, the organisation she founded, Amy has partnered with the Wales Centre for Behaviour Change, collaborated with the Møller Institute at the University of Cambridge to deliver leadership programmes, and led the neuroscience component of MBAs, and Sports Directorship at MMU and the Diploma in Sports Leadership run by the UN. 

Her insights have been featured in Harvard Business Review, The Guardian, BBC, and The Observer, and she has been recognised as one of HR’s Most Influential Thinkers – testament to her impact at the intersection of science and performance.

What sets Amy apart is her ability to make complex science engaging, humorous, and immediately actionable. Audiences don’t just listen – they experience light-bulb moments that shift their approach to work on the spot. Her keynotes go beyond inspiration, equipping leaders with tools to unlock innovation, agility, and productivity – without burnout.

For organisations looking to future-proof their people, elevate leadership, and unlock untapped potential, Amy Brann delivers more than insight – she delivers transformation.

About Synaptic Potential

Like all good organisations, Synaptic Potential was created because Amy saw two problems that she knew she could help to solve:

1. Brilliant people were being prevented from doing jobs that they were good at AND had passion for because of the leaders and managers in their organization. She realised that organizations needed help to free their people up to do the great job they are capable of. 

2. Studying medicine at the time (with a BIG interest in neuroscience and people development) Amy knew how our knowledge about the human brain was growing and that these insights could be really valuable to organizations. BUT she also saw there was a gap between the credible academic research out there…and the people without science backgrounds who could benefit from it.

That’s why Synaptic Potential was created, and why she and the team have dedicated the last 18 years to bridging that knowledge and action gap.