Harness Whole Brain PotentialTM
Neuroscience-based Keynotes, Consulting and Masterclasses that unlock the true potential of any organisation – Your People
Amy Brann
Founder of Synaptic Potential Ltd,
Author, Speaker, Neuroscience Expert
“One of Amy Brann’s differentiating factors is her ability to link real business problems to solutions”
“Amy is able to discuss a range of topics in a manner where she demonstrates deep knowledge and understanding of neuroscience yet translates this into a simple matter-of-fact way. She is articulate in her delivery and is able to build on ideas in a collaborative way. On top of that, she is very responsive and provides high quality work in short periods of time. Finally for me, one of Amy’s differentiating factors is her ability to link real business problems to solutions.”
Caroline Henderson, Director, Global Assurance Talent Team, EY
Seventy percent of change initiatives fail.
Would you like to know why?
- Strong talent delivering inconsistent results
- Busy, overwhelmed teams working hard but not at their best
- Performance, learning, and change efforts that fail to stick
The result? Potential stays locked.
Amy shows your people how to access it
“Hello there, I’m Amy Brann”
I’m Amy Brann — a neuroscience speaker and the founder of Synaptic Potential. For as long as I can remember, I’ve been fascinated by why brilliant people so often can’t consistently do their best work — especially in organisations that really care about performance and results.
These days, I help leaders and teams achieve bold outcomes by making work more brain-friendly and less cognitively draining. In practice, that means reducing the noise, friction and overload that quietly blocks focus, creativity and follow-through — and replacing it with smarter defaults that make great performance easier to access.
I’ve spent over 20 years working with global organisations (including EY, Tesco, Twinings, Haleon and more), translating brain science into practical frameworks people can use immediately.
My work is “facts not fluff” — I love busting neuromyths, keeping things human, and giving audiences that light-bulb moment where change suddenly feels doable.
I’m also the author of Make Your Brain Work, Neuroscience for Coaches, and Engaged.
The Whole Brain Potential™ Framework
The solutions that Amy offers are built around 3 core stages that show people how to access their Whole Brain Potential.
1. Reimagine
Reimagining the possibilities of human brain performance.
2. Redesign
Redesigning behaviours, mindframes and environments to enhance brain performance.
3. Reinforce
Reinforcing the changes to ensure performance is sustained over time.
Choose the best solution for your organisation…
Keynotes
Inspiring live and virtual audiences with fresh ideas & a new shared language.
Consultancy
Partnering with you to provide expert time-saving insight.
Masterclasses & Programmes
Big concepts packaged for practical application in your context.
What can you expect from Whole Brain Potential™
Practical Strategies, Applied
Organisations that build brain literacy see sharper performance, stronger decision-making, and lasting behavioural change.
Evidence Based Insights
Informed by cutting-edge neuroscience, organisations unlock collective potential of their people through better brain understanding.
Instilling Curiosity to Improve
Organisations improve performance by cultivating curiosity, adaptability, and confident self-redesign in their people.
Complex Concepts Explained Simply
Your organisation can achieve lasting performance improvement through simple, people-focused brain strategies that drive learning retention.
Amy Brann’s Books
Amy is the author of several books that explore how harnessing the power of the brain can level up performance and coaching outcomes.
Amy Brann’s Make Your Brain Work Podcast
Whether you’re leading a team, managing a business, or aiming to boost your own performance, this podcast offers actionable advice to help you and your team unlock your full potential.
Start a Conversation with Amy
Please get in touch to find out more about the Keynotes, Consultancy and Masterclasses offered by Amy Brann and the Synaptic Potential team.